To build and maintain loyalty with high-volume flyers, Virgin Atlantic wanted to show their appreciation to their commitment. Creating the Million Miler club, Virgin's aim was to surprise and delight; to achieve this we created a bespoke piece of artwork, which was inspired by their flight data. Pinpointing the exact moment they reached a million miles in the air, the luxury gift (headphones) was presented in a stylised keepsake that was also imprinted with the artwork.
