After the success of London 2012, Cheil UK wanted to show the vast amount of creative work they produced for Samsung - Official sponsors of the Olympic Games. Our objective was to create a fun and entertaining piece of shareable content that would bring to life the varied creative output. To do this, we chose to use animation, which was then VO’d by Vas Blackwood – better known as Rory Breaker from Guy Richie’s Lock Stock and Two Smoking Barrels.
