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Tab portraits

Samsung was looking to show-off their new S Pen. Our task was to get people excited about the huge possibilities via an online experience. We created a YouTube experience where viewers could have their portraits drawn using the computer's/mobile's built-in camera. To support this, we created time-specific messages (banners/MPUs) that would bring to life the creative powers of the new S Pen. This project was unfortunately cancelled for political reasons just before going live.

Date: October 2012
Client: Samsung
Role: Conceptual / Copywriter