Samsung Fli-Fy

April 2014

Samsung Fli-Fy

To celebrate April Fools' Day, Samsung wanted to create a piece of work that would highlight their lighter and more human side. To achieve this, we developed Samsung Fly-Fi. A revolutionary new Wi-Fi service that was made possible by a next-gen micro router and a network of connected pigeons. As per a normal product release, we created a launch video and article for the Samsung website.