Samsung was looking for a way to drive fans from their social channels, like Facebook and Twitter, to their website – Samsung.com. To do this, we created Discover. This hub would house the real-life human stories connected to Samsung technology. These articles were then promoted through the social channels to drive readers back to the .com site. Articles cover all matter of subjects, from artists, musicians, and experts to big events like global launches and live streams. To date, there have been over 1 millions Discover page views.
